What is the RDM?

A RESULTS DRIVEN METRIC FOR KEYWORD COMPARISON

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  • Generates an easy to use, easy to understand score for all keywords.

  • Gets you better keywords that work faster and more efficiently.
If you're accepted you will get inside knowledge on your own keywords, and gain access to the tool that's going to make your digital marketing plans take effect better, bigger, faster and much stronger.


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WHAT IS THE RDM?

The RDM is short for Results Driven Metric, a new digital marketing statistic developed by the team at Results Driven Marketing, LLC.

This revolutionary new keyword analysis metric finds the “sweet spot” for keywords, putting a number value on a keyword’s ability to have high traffic but also be easy to rank for. We calculate this number using a formula we created, so the higher the RDM value the more efficient the keyword is.

BUT WHAT'S THAT MEAN?

One of the pillars of Search Engine Optimization (SEO) is the use of keywords. Search Engines like Google and Bing recognize web pages based on keywords and display those results based on rankings they give pages for the keywords being searched.

What The RDM does is give anyone from marketing professionals to people brand new to SEO a stat to measure how effective a keyword is compared to another keyword. You plug in a group of keywords and we give them a number to sort their value.

HOW THE RESULTS DRIVEN METRIC IS DERIVED

Step 1 - Base Keyword Research

RDM | Step 1 - Base Keyword Research

We take a single keyword you provide us and do the standard and basic keyword research. This means from that one keyword and your website URL we find a number of additional keyword variants related to your website, your business and the services you provide.
Step 2 - Generate List

RDM | Step 2 - Generate List

From the basic keyword research we construct a list of viable longtail keyword alternatives. This list is based on access to data we have which tells us what the search volume and difficulty is for each keyword. Our lists can contain up to thousands of keyword alternatives.
Step 3 - Crunch the Data

RDM | Step 3 - Crunch the Data

From the list of keywords, we then crunch the data using the Results Driven Metric's formula. And within minutes we pare down a list of thousands of keywords down into a list of the most efficient choices: Keywords that have the highest volume and lowest difficulty.

IT CAN'T REALLY BE THAT SIMPLE CAN IT?

Yes and no.

Yes it’s that simple because we’ve done the heavy lifting for you. We’ve gone and found the data. We’ve created the scoring system to make the comparison work, and we’ve developed the formula. All you need to do is feed in the keywords and we give you the RDM data.

No, it’s not simple because we’re dealing with comparative statistics. We’re collecting data but there is a degree of imprecision in the data itself. Different search engines collect data differently so our very core statistics are based on an approximation.

This stat works great when comparing groups of keywords to each other. But they are not going to give you a precise measurement of Search Traffic.

RDM | Results Driven Metric

WHAT PEOPLE ARE SAYING ABOUT THE RDM

Maddy Osman
Maddy Osman 
SEO Content Strategist, The Blogsmith
Your keyword tool has offered a new perspective when it comes to keyword research. I've tried a bunch of different tools and methods, and this one stands out as something any SEO would benefit from. I'm in the process of designing a new website, and am refreshing my SEO strategy. I fed the tool the keyword "SEO Content Strategy" and it found me a term with lower keyword difficulty and more monthly average searches, while maintaining relevancy. I never would have considered it, but now am optimizing my content around it! Thanks for this amazing insight.

THE METRIC AT WORK

With the Beta Test of the Results Driven Metric in high gear, we wanted to share some of the data we've discovered on keyword impact. A lot of companies have approached us thus far, and we are very grateful for their interest as it's helped us refine the formula. Below are some of the most intriguing results we've discovered:

Keyword: Digital Marketing Services
Company: Results Driven Marketing
What's the RDM? 194.85

Keyword: in-home care
Company: Comfort Keepers - Philadelphia
What's the RDM? 511.01

Keyword: home health care
Company: Comfort Keepers - Springfield
What's the RDM? 184.41

Keyword: home care assistance
Company: Comfort Keepers - Toms River
What's the RDM? 180.28

Keyword: assisted living
Company: Our Caregivers Rock
What's the RDM? 185.11

Keyword: workers comp lawyer
Company: NJ Work Injury Lawyers - Goldberg & Wolf
What's the RDM? 470.40

Keyword: workers compensation lawyer
Company: Krasno, Krasno & Onwudinjo
What's the RDM? 397.18

NOTE ON THE STATISTIC

Like other advanced metrics in the world of Search Engine Optimization, the Results Driven Metric is not a hard number. You want to keep in mind that it works best when comparing it directly to keywords in your overall theme. However, as we test this statistic further we've noticed that 100.00 is the turning point. Keywords with an RDM above 100.00 tend to be the ones worth considering as more effective alternatives to the one you started with, as the higher it goes past an RDM of 100, the more effective it is.

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