Yes and no.
Yes it’s that simple because we’ve done the heavy lifting for you. We’ve gone and found the data. We’ve created the scoring system to make the comparison work, and we’ve developed the formula. All you need to do is feed in the keywords and we give you the RDM data.
No, it’s not simple because we’re dealing with comparative statistics. We’re collecting data but there is a degree of imprecision in the data itself. Different search engines collect data differently so our very core statistics are based on an approximation.
This stat works great when comparing groups of keywords to each other. But they are not going to give you a precise measurement of Search Traffic.